Building Better Futures

Better futures start Here.

Client:
IDE Group I Building Better Futures for Health (BBFH Challenge) I Sydney I 2020 

Deliverables:
Branding, Responsive Website, UX/UI Design 

Project Description: 
Building Better Futures for Health (BBFH) is a platform for entrepreneurs, researchers and industry professionals worldwide to apply for the international Challenge. The winners receive up to $30,000 worth of design and entrepreneurial support from IDE Group, bringing the winner’s idea to life and kick starting a meaningful journey to commercialisation.  

Role & Team: 
Brand and UI/UX Designer. Worked closely with the Director and Marketing Manager

Further Reading:
Website, Twitter, BBFH2020 Video

GOAL

How do we create a Compelling Competition for Medtech Professionals?

Creating a Brand Voice

Using the concept of Building, we created a staircase that would be represent climbing, success, forward motion and futuristic. The triangular patterns let us play and communicate the flexibility within a seemingly rigid pattern.