8weeks Challenge
Get healthy in 8 weeks!
Client
Fjord Accenture, London I 2014
Deliverables
Mobile App, UI/UX Design
Role & Team
Freelance UI/UX Designer. Worked directly with the Design Manager
Project Brief
As health & wellbeing becomes a part of people’s everyday life there is a need for an easy way to achieve a fit & healthy lifestyle. The project aim was to create an app that promotes positive behaviour change around diet and activity, that would run over an 8 week period. The app would cater to ages 25 – 55 with variable abilities. Everyday, a user is presented with a challenge; each challenge will have a score associated with it. The dashboard would show the user’s performance and progression over the 8 weeks. The key was to keep the user encouraged to login to the service on a daily basis to receive the appropriate rewards & incentives and leverage social and group activity.
GOAL
How Does an App Motivate the Human to get fit?
CONTEXTUAL ENQUIRIES
First…Understand How It Works In Reality
What motivates you to be fit?
The joyfull feeling of being fit.
Fitting into old clothes.
A point of vanity - Impressing a potential mate.
Looking and feeling good.
What will encourage you to eat healthy?
Being in Nature.
Community activities related to fitness.
Inspiring stories about other fit people.
Knowledge about easy tips and tricks to eat healthy.
Knowledge about how and where we one can easily buy healthy food.
What incentives & rewards will make you keep using a fitness app?
The joyfull feeling after achieving a challenge.
Gym, sportswear coupons (Eg. Nike, Addidas).
Fresh veggies and fruits delivered to your doorstep.
Ingredients for a healthy meal delivered to your doorstep (eg. Blue Apron).
Would you rather work out alone or with other people?
A bit of both.
Would like to have an option to do either in each activity.
